Outdoor Apparel Brand
Lifting this outdoor brand into their next chapter with a rapid, seamless migration.
Our impact in numbers
18%
Increase in CVR
100%
ROI in 1 week
5%
Increase in AOV
One of America’s fastest-growing outdoor brands needed a platform to match its momentum. In just 14 weeks, we migrated them from a brittle SFCC infrastructure to Shopify Plus, crafting a modular design system and layering in top-tier tech integrations. The result? A seamless launch, a future-proofed admin experience, and immediate returns—fueling even more record-breaking growth.
We future-proofed this brands DTC experience by blending technical muscle, flexible design, and integrations built for a brand growing at warp speed.
- 1 Delivered a rapid, 14-week migration from SFCC to Shopify Plus—zero missed deadlines, no lost momentum.
- 2 Elevated the customer journey with a modular, mobile-first design system ready for gear drops and major campaigns.
- 3 Connected best-in-class platforms for reviews, search, and analytics to support KUIU’s next decade of growth.
- 4 Achieved 100% ROI within one week—showcasing immediate, tangible impact.
Key Features
Design That Adapts to Every Adventure
Shopify 2.0 powers a new modular design system, letting the brand launch, update, and expand content as fast as their audience explores the outdoors. Flexible sections and reusable blocks put the brand’s bold visuals front and center, with zero developer bottlenecks—future-proofing the site for new lines and stories.
Gear Up Faster
Integrated Searchspring and curated navigation mean the brands’ highly specialized shoppers find the right gear in fewer clicks, regardless of their adventure.
In addition, advanced product sorting delivered a smoother path to purchase, raising conversions and making every visit count.
In addition, advanced product sorting delivered a smoother path to purchase, raising conversions and making every visit count.
Built to Scale, Built to Win
A future-proof platform means the brand can connect, test, and scale new integrations—from reviews and loyalty to fulfillment and analytics. Every tool, every workflow, and every launch is now aligned for growth—no more limitations, just open terrain.
Tyler Grech
Sr. Merchant Success Manager, Shopify Plus
“Amazing job team, this was incredibly well done.”
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