Scaling ecommerce for PE-backed brands requires more than investment, it takes the right systems, technology, and strategic partners.That’s why Stride Consumer partners with Verbal+Visual to unlock scalable, best-in-class ecommerce across its growing portfolio of “passion brands" from TRUEWERK, Patrick Ta, Skinfix, and beyond.
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Stride Consumer invests in growth-stage brands that already have strong products and loyal customers. But as these brands scale, they often inherit a patchwork of ecommerce systems: multiple platforms, custom code, and fragmented data.
Before partnering with Verbal+Visual, Stride’s portfolio faced challenges:
1 Technical debt from legacy or custom-built sites
2 Disconnected regional storefronts
3 Inconsistent customer experiences and brand narratives
4 Lack of scalable design systems or operational efficiency
Our partnership with Stride began with a simple question: How do we build once, then scale infinitely?
We developed a modular, design and development framework on Shopify Plus that powers every new brand within Stride’s portfolio. Each build leverages proven UX/UI systems, content structures, and integrations, then layers in brand-specific storytelling, creative direction, and CRO strategy.
This “copy-and-paste-ability,” as Stride calls it, means every new brand gains from the lessons learned across the portfolio. It’s a shared ecosystem of design, data, and insight that evolves with every launch.
Portfolio Highlights
TRUEWERK
TRUEWERK came to us ready to scale but constrained by complexity. We reimagined their site from the ground up, combining storytelling, education, and streamlined UX into one cohesive experience.
What we did:
- Shopify Plus redesign and 2.0 re-theme
- Conversion rate optimization and A/B testing
- Strategic ecommerce roadmapping and CRO
- B2B Shopify setup with custom bulk order functionality
The impact:
- 118% increase in revenue
- 48% lift in conversion rate
- 13% increase in average order value (AOV)
- 100% ROI in less than one week
Patrick Ta Beauty
Patrick Ta Beauty’s brand revolves around personality, education, and artistry. We helped translate that creative energy into a digital experience that feels like a social platform.
What we did:
- Shopify Plus redesign and 2.0 re-theme
- Conversion rate optimization
- UX strategy centered on brand narrative and education
- Integration of video tutorials, collections, and storytelling modules
The impact:
- 54% increase in revenue
- 19% increase in AOV
- ROI within 6 weeks
The result: a brand experience that celebrates Patrick’s vision while driving measurable growth, proving that emotional connection and conversion optimization can coexist.
Skinfix
Before Stride’s investment, Skinfix operated separate sites for the U.S. and Canada on different platforms. We consolidated both onto Shopify Plus, creating a single, data-rich ecosystem.
What we did:
- Full migration to Shopify Plus
- Regional integration and shared customer data
- UX optimization and technical cleanup
The impact:
- 2x increase in conversion rate
- Seamless cross-border operations
- Centralized analytics and retention insights
With a unified system, Skinfix can now act on real-time data across markets — fueling smarter growth and customer engagement.
The real power of this partnership is scalability.
Every insight, whether it’s how we optimized TRUEWERK’s path to purchase, refined Patrick Ta’s narrative-driven experience, or streamlined Skinfix’s multi-region architecture, becomes part of a shared foundation that strengthens the entire Stride portfolio.
We call this the portfolio flywheel: each brand benefits from the learnings of the others, creating a compounding effect that accelerates growth, reduces technical debt, and speeds up execution across the board.