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Revelry
An eloquent solution for some of life’s most elegant moments.
Our impact in numbers
13%
Increase in Revenue
6%
Increase in CVR
Preparing for a wedding you play a significant role in can be challenging and time-intensive. Revelry aimed to simplify the bridesmaid experience digitally, but they needed help. We partnered with Revelry to migrate their site from BigCommerce to Shopify Plus while redesigning the site experience, greatly reducing customer friction in both the dress selection and ordering processes. The results were found in increased customer satisfaction, increased conversion, and a strong operational infrastructure for the brand to scale.
Designing an elegant solution for a complex purchasing process
Buying bridesmaid dresses can be extremely difficult, as there are so many considerations around fit, style, size, color, fabric, and desired purchasing option (i.e. Made to Order vs Ready Made). We focused our energy on continuously simplifying the selection process, despite continuously growing complexities, resulting in increased revenue and customer satisfaction.
Key Features
Complex PDP's, simplified
We designed the product detail page to feature striking photography predominantly, with a single dynamic and meticulously crafted action pane. In this action pain, we tested and optimized a sequenced selection process that breaks down the selection and purchasing process simply and organically for customers. In addition, we successfully mixed both order types together: made to order + ready to ship.
Supporting UGC content
A wedding is the realization of a bride's vision. Seeing dresses 'in the wild' helps her and her bridesmaids feel confident and excited about their choices. We intertwined testimonials and social modules to help customers envision how the dresses would come together to bring their ultimate vision to life.
Interactive content: Video + Fit Guides
Interactive content provides customers with precise product information, reducing customer service inquiries and enhancing satisfaction. This clarity and confidence is particularly vital for non-returnable items like made-to-order dresses, especially when they're for a significant event in a friend or family member's life.
Thorough customer education
Conversion hinges on the details. We've strategically emphasized these nuances through precise copy, compelling assets, informative tooltips, and detailed content like delivery times for different dress options, ensuring every purchase decision is well-informed and compelling.
Alena Wells
Senior Director of Marketing