Dia&Co
Unleashing a joyful and expressive DTC digital flagship for Dia&Co alongside the original subscription box offering.
Dia&Co set out to spark radical self-love through style—and needed a digital experience that could finally do their community justice. We migrated their legacy site to Shopify Plus, built a confident new brand look, and empowered the Dia&Co team with flexible, merchandising-ready tools. The result: a seamless, scalable, and joyful shop that makes bold fashion accessible, welcoming, and fun.
We set out to build more than a storefront, we wanted Dia&Co’s ecommerce to champion community, confidence, and radical self-love at every click.
- 1 Crafted a bold, body-positive design system that radiates fun and inclusivity for an underserved audience.
- 2 Launched a flexible, high-converting shop experience in time for holiday growth—seamlessly bridging shopping and subscriptions.
- 3 Empowered Dia&Co’s team with modular landing pages, smart product bundling, and easy-to-update content—no dev ticket required.
- 4 Integrated robust analytics and third-party tools for data-driven optimization and continuous improvement.
Key Features
Fashion Made Flexible
Dynamic collection landing pages give Dia&Co’s team the power to curate, customize, and energize each campaign or drop. Multiple content modules—hero images, product bundles, editorial copy—transform shopping into a creative, community-driven experience. Plus-size fashion finally gets a platform as dynamic as its audience.
A Sophisticated Design System
We translated Dia&Co’s robust brand book into a flexible pattern library, ensuring visual consistency and confidence across every touchpoint. Reusable design assets empower the internal team to move fast—growing the brand and expanding the message of self-love far beyond launch day.
Bundles of Joy
A custom product bundling feature brings together the best of Dia&Co’s shop and Style Box, offering fun-to-explore recommendations that make shopping feel like a celebration. Shoppers can easily select variants, build their perfect bundle, and get instant discounts—all with just a few joyful clicks.
Christa Stelzmuller
CTO
“The thing I loved most was how we worked as a single team. The team members were consistent and knew our business goals and aspirations. It's that feeling of not feeling like an agency, and instead operating like team members that I appreciated most.”
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