A.P.C.
Giving A.P.C. a timeless digital presence to match its Parisian chic.
Our impact in numbers
23%
Increase in AOV
19%
Increase in CVR
26%
Increase in revenue
A.P.C., the iconic French fashion house, is revered for its minimalist style and devotion to timeless quality. When A.P.C. sought to upgrade from Magento to Shopify Plus, we delivered a migration that matched their high standards, combining bold visuals, frictionless mobile UX, and robust merchandising. The result: a future-proofed platform that empowers the A.P.C. team and delights a global community of style leaders.
A.P.C.’s migration called for more than a platform swap—it demanded a digital flagship worthy of a Paris icon. Our strategy: unite A.P.C.’s patented design sensibilities with scalable tech, ensuring every interaction feels as thoughtful as the brand’s signature denim.
- 1 Translated A.P.C.’s minimalist philosophy into a bold, ADA-compliant digital look—timeless on any device.
- 2 Reimagined product discovery with a custom “Sort by Color” system, ensuring new arrivals always shine.
- 3 Synced in-store and online worlds through real-time POS and multi-location fulfillment—A.P.C., anywhere, anytime.
- 4 Empowered the team with efficient inventory tools and seamless admin flows for ongoing growth.
Key Features
Color Your Closet
A.P.C.’s color-driven merchandising sets the tone for every collection. We partnered closely with Shopify Plus to engineer a New Arrivals display that lets each hue and variant shine, giving the team precise control and customers a true “rainbow” of options—no clunky workarounds.
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Seamless Style, Online & In Store
Shoppers can now Buy Online + Pick Up In Store (BOPIS), check real-time inventory, and enjoy frictionless fulfillment at every touchpoint. This unified commerce foundation ties together all of A.P.C.’s U.S. stores and digital experiences, delivering classic Parisian ease—wherever you shop.
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Merchandising Freedom, Future-Proofed
From pre-orders to “Complete the Look” and inventory management, the new platform gives the A.P.C. team power and flexibility. No more Magento headaches; just intuitive tools to launch campaigns, manage products, and keep the digital flagship moving at the speed of style.
Yonni Mrejen
CEO of North America
“Verbal+Visual has been a partner since day one. They’ve always supported our business and growth, and delivered a stellar migration within our timeframe.”
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