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Toad&Co
A sustainable brand with stories to tell steps into the spotlight
Toad&Co has been ahead of the curve in sustainable business for nearly 30 years: designing long-lasting versatile apparel, using organic and sustainable-certified fabric, and investing in charitable programs. We partnered with the brand to capture their authentic story and further strengthen the loyal Toad&Co customer community, positioning the brand to step into their role as a market leader.
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Our strategy focused on transforming Toad&Co’s digital ecosystem for sustainable, modern growth:
- 1 We refined Toad&Co’s brand identity by updating typography, visual hierarchy, and art direction. This modernized look enhanced the brand’s appeal and established a cohesive narrative that resonates with eco-conscious consumers.
- 2 We introduced features like the Wardrobe Builder and curated Shop by Occasion modules, offering interactive style curation that elevates product discovery and sustainability storytelling.
- 3 A comprehensive overhaul of navigation streamlined the digital experience across devices.
- 4 Enhanced checkout flows and 19 third-party integrations paved the way for scalable growth while driving immediate conversion boosts.
Key Features
An intuitive shopping experience
Our redesign streamlined the site’s navigation by merging disparate desktop and mobile menus into a unified system. This overhaul featured clear categorization and dropdowns, as well as a revamped pre-loved section. The result was an intuitive journey that simplified product exploration and boosted user engagement.
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Wardrobe Builder
The ‘Wardrobe Builder’ feature enables personalized product pairing and tastemaker curation. This interactive module guides users through style discovery with curated collections and outfit suggestions.
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Streamlined Checkout
Upgrading the checkout experience was a key focus. We transitioned from a multi-page checkout to a streamlined, single-page design that minimizes friction and accelerates conversions. Enhanced with integrated search functionalities and optimized swatch features, the new process delivers a seamless, efficient shopping journey.
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Scalable Growth
Leveraging robust third-party integrations, we built a scalable digital foundation for Toad&Co. This solution seamlessly incorporates over 19 external platforms, creating a dynamic framework that adapts to evolving business needs.
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Related Work
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