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Patrick Ta
Enhancing the brand presence for a viral influencer line.
Our impact in numbers
19%
Increase in AOV
55%
Increase in revenue
6
Weeks to ROI
With such a massive following and strong personality, we envisioned a new digital experience for Patrick Ta that was centered around Patrick himself. We used this opportunity to share Patrick’s story both verbally and visually, creating connection to customers to learn, explore, and purchase, facilitating growth through education.
Strategic integrations, boosted functionality, and brand narrative.
- 1 Tell Patrick’s story through immersive verbal and visual content to connect with and educate customers, akin to a social platform
- 2 Ease the path to purchase, making it easy for customers to quickly find or search for products based on their desired outcomes
- 3 Improve conversion through strategic evaluation of CRO and e-commerce UX best practices
Key Features
A hub for beauty enthusiasts
We designed an immersive hub for beauty lovers, ensuring easy exploration via tutorials, product collections, and behind-the-scenes content. By highlighting immersive, educational video frequently, customer engagement and time on site skyrocketed, resulting in a more engaged and higher converting customer base.
An intuitive mobile-first platform
We built a fluid mobile experience, essential for retaining and broadening the engaged audience, with a bevy of entry points to shop and educate customers. The mobile experience is fast, intuitive, and in line with the gen-z target audiences’ typical browsing behaviors.
Developing a Patrick-centric narrative
Delving deep into the brand's essence, we crafted a precise narrative through directional UX copy, ensuring users were guided seamlessly through their journey, encapsulating Patrick Ta's unique aesthetic and vision. . By highlighting Patrick’s personality and education over path to purchase efficiency, customers feel more connected, stay on site longer, and checkout at a higher rate.
David Retter
COO, Stride Consumer Partners
“The new site design transformed the business by connecting with customers and bringing Patrick to the foreground. We love working with V+V!”
Related Work
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