Ouidad
Empowering every curl type with a smarter, personalized experience.
Ouidad, a pioneer in curly-hair care, needed an e-commerce platform as unique as its audience. We delivered a complete Shopify migration and a bold redesign, weaving in education at every touchpoint. From interactive quizzes and hair-type guides to free sample selectors and B2B pricing, the new site helps every customer find their perfect fit and shop with total confidence.
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We built Ouidad’s new digital flagship around education and confidence, helping every curl type, shopper, and salon find the right solution, every time.
- 1 Migrated seamlessly from legacy systems to Shopify, preserving years of data and customer relationships.
- 2 Wove Curls 101 education and quizzes into every PDP, guiding shoppers to their perfect regimen.
- 3 Launched free sample selection at checkout, driving product discovery and boosting AOV.
- 4 Balanced B2B pricing for salons with a premium DTC experience.
Key Features
Personalized Education for Every Curl
Each product page now guides customers with hair-type tips and an interactive curl quiz, building confidence and minimizing returns. Ouidad’s educational modules are front and center, so shoppers always know exactly what works for them.
Free Samples, More Discovery
The new free sample selector at checkout lets customers try travel-sized solutions tailored to their needs. This surprise-and-delight moment increases product discovery, encourages repeat visits, and strengthens future purchases.
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