.webp)
Oomph
Bringing endless color, finish, and 3D magic to luxury furniture.
Our impact in numbers
58%
Increase in revenue
15%
Increase in CVR
9%
Increase in AOV
Oomph’s furniture is famous for customization, however their old Magento site couldn’t keep up. We migrated them to Shopify Plus, designing a product engine that showcases 40,000+ color and finish combinations, complete with 3D previews. Interior designers get bespoke pricing and smooth ordering, while automated fulfillment and POS integration ensure every one-of-a-kind order is as easy to make as it is to love.
We set out to make Oomph’s endless customization simple for shoppers and staff, turning a luxury showroom experience into an omni-channel digital flagship.
- 1 Overcame Shopify’s 100-variant limit with a custom product engine. Now every color, finish, and option is just a click away.
- 2 Automated bulk data imports let Oomph add or retire finishes quickly, with no dev work required.
- 3 Built a seamless trade program so designers get their discounts and a flawless DTC experience.
Key Features
3D Customization, Without Limits
With 40,000+ SKU combinations, customers see true-to-life 3D previews for every custom order. The product engine makes it easy to explore, choose, and fall in love—whether you’re after a pink side table or a classic finish.
Trade-Ready, Instantly
Interior designers can register, get approved, and shop with custom pricing, no phone tag required. The wholesale login experience is seamless, and all users enjoy the same beautiful UX and product discovery tools.
Automated Fulfillment for Bespoke Orders
Every made-to-order purchase routes automatically to the right workshop, syncing with POS for a true omni-channel experience. The Oomph team saves hours, avoids errors, and keeps customers delighted from cart to delivery.
Jeff Johnston
Director of Ecommerce
“Working with Verbal+Visual we were able to bring our goals to life and give our website unique features and aesthetics we didn’t even know we needed!”
Related Work
