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Marion Parke
A fresh look for a statement-making shoe brand.
Marion Parke occupies a unique position in the crowded high-end footwear market. The woman-run brand combines luxurious design and surgically precise construction thanks to the creative vision of Dr. Marion Parke, a podiatric surgeon who founded and leads her namesake brand. We partnered with their team to reimagine their key conversion pages for an optimized buyer journey.
Our strategy focused on refining brand storytelling and integrating conversion optimizations on key pages:
- 1 Bring the brand’s unique story to the forefront, as a woman-founded and run business imbued with a surgeon’s anatomical expertise.
- 2 Convey the power of a purchase on conversion pages with compelling imagery and clear value propositions
- 3 Drive purchases through multi-pronged product discovery, including a range of homepage entry points, a revamped filter, and variable view options for collection pages.
Key Features
About Page
Our team crafted a new about page, efficiently leveraging modules to create a novel user experience while constraining development effort. The new about page showcases the highly personal story behind the woman-led brand, while also reinforcing the brand equity of Marion Parke’s proprietary insole.
PDP
Spaciously-tall product images with calm grey backgrounds elevate the luxury level of each shoe. An expanded brand storytelling module showcases the value proposition of a Marion Parke investment at this key point in the path to purchase.
Homepage
The new homepage embraces a rich editorial style, with edge-to-edge imagery that pulls the shopper into the Marion Parke world. While we went big with images, we brought a subdued sophistication to the brand’s tone of voice, steering away from wordplay and overt references to comfort in favor of the quiet confidence that powers the Marion Parke woman.
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