Halfdays
Taking a by-women-for-women mountain brand’s digital experience to new heights
Our impact in numbers
25%
Increase in orders
1.9%
Increase in CVR
26%
Increase in revenue
Halfdays strikes a distinctive balance of performance and fashion to power female athletes on the trail year-round. With its roots in skiwear and a strong Tiktok presence, the Halfdays team was ready to scale: expanding their product line, deepening their community-building efforts, and honing their brand expression We partnered to usher in a new era of maturity for the challenger outdoor apparel brand with a cohesive online experience.
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Our strategy focused on elevating the brand experience while maintaining their existing technical foundation:
- 1 Transform the homepage into the new face of the brand, creating a stronger first impression that captures Halfdays' unique position in the market.
- 2 Develop a modular collection landing page system that allows for flexible but on-brand seasonal storytelling.
- 3 Enhance product presentation with custom swatch selectors and subtle interactive elements to improve the shopping experience.
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Key Features
Reimagined Collection Experience
The collection landing pages we developed represent a significant shift in how Halfdays presents their products. Rather than following traditional seasonal fashion calendars, we created a flexible template system that allows them to launch collections like "Après Ski" with rich storytelling elements. Now, Halfdays can highlight their freshest collections with strong emotional resonance supported by consistent brand expression.
Unified Navigation System
Our redesign streamlined the site's navigation by implementing a cohesive menu structure that works seamlessly across devices. With clear categorization and intuitive organization, customers can easily discover Halfdays' products and collections, even as the brand continues to grow.
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Enhanced Product Interaction
We enhanced the product browsing experience with custom swatch selectors and subtle interactive elements that make exploring Halfdays' products more engaging. These refinements not only improve the functionality of the site but also reflect the brand's attention to detail and quality, creating a shopping experience that aligns with the premium nature of Halfdays apparel.
Ariana Ferwerda
Co-Founder + CEO
“Verbal+Visual has been a game-changer for us. They brought our rebrand to life quickly, launching a site that truly reflects who we are. As a startup, we’re always moving fast and making last-minute changes, and they kept up with our scrappy team every step of the way. Couldn’t ask for a better partner!”
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